Our Principles

It is a universal challenge to coax employees into a cohesive, constructive, productive unit. And, once a team is humming along, change is inevitable as people come and go. Our principles began as a way to put newcomers at ease and to provide them with the common vocabulary of the team. Over time, though, they have become a touchstone of our company. They codify what we aspire to be and how we endeavor to get there. Some of our favorite principles include:

We begin with the outcome to be produced and then think about the tasks to be done.

Our customers come to us for efficient and effective strategy, results, and smart ideas.

Every employee has choice and flexibility regarding his or her time, projects, and teammates. We are kind and patient, and trust each other to be excellent, brilliant, and hardworking.

We bring humor and perspective to our interactions with both customers and each other, while also working in harmony and at ease.

We are self-motivated and self-informed (e.g., we ask after Googling!).

We help everyone thrive.

Smiling work team
Photo credit: Jacob Lund Photography